The EF Classroom
EF prides itself in bringing real teachers into the English-language education of students all over the world. A cornerstone of this experience is the Online Classroom.
Already deeply involved with a generic Adobe Connect™ and its proprietary Flash technology, EF needed to make a change. In a bold move, EF decided to build and deploy its own multi-user interactive classroom, including the voice and video communication.
My contribution to the project was to:
- plan the project lifecycle (scope, strategy, design, development, testing, rollout, launch),
- initial definition of problem-space and user research,
- design the students' UX for 3 platforms (web, tablet, mobile),
- design the teachers' UX for web,
- build interactive prototypes aimed at user-research,
- perform user research and design validation in Mandarin,
Company: EF Education First (Shanghai, China)
Team: Lilith Lin, Chriest Yu, Chris Chen
Role: User Experience Designer
Timeline: October 2014 to July 2015
Status: EF Classroom is available on Google Play and the Apple App Store.


View the case-study of a project on student churn of the previous EF Classroom.