The EF Classroom
EF prides itself in bringing real teachers into the English-language
education of students all over the world. A cornerstone of this
experience is the Online Classroom.
Already deeply involved with a generic Adobe Connect™ and its
proprietary Flash technology, EF needed to make a change. In a bold
move, EF decided to build and deploy its own multi-user interactive
classroom, including the voice and video communication.
My contribution to the project was to:
-
plan the project lifecycle (scope, strategy, design, development,
testing, rollout, launch),
- initial definition of problem-space and user research,
-
design the students' UX for 3 platforms (web, tablet, mobile),
- design the teachers' UX for web,
- build interactive prototypes aimed at user-research,
- perform user research and design validation in Mandarin,
Company: EF Education First (Shanghai, China)
Team: Lilith Lin, Chriest Yu, Chris Chen
Role: User Experience Designer
Timeline: October 2014 to July 2015
Status: EF Classroom is available on Google Play
and the Apple App Store.
View the case-study of a project on student churn of the previous EF
Classroom.